Ra 7: Movie Trailer

RA 7: Movie Trailer
Movie trailers only have between 30-90 seconds to give an audience a reason to watch the movie. Juno has a trailer that is geared towards an audience of self proclaimed intellectuals and trend setters/breakers. It begins with a shot of the neighborhood that most of the movie takes place in. Multiple film festival awards superimpose over this image and linger for a few seconds showing the target audience that the movie was not created by Hollywood elitists, but by little people with a good idea and a dream. They are the Indy films that pop culture is glorifying these days. Another blurb states that the director who made Thank You for Smoking also made Juno. Instantly the movie has credibility with an audience interested in that type of film. The opening scene has a very independent and sarcastic girl and Rainn Wilson, Dwight Schrute from The Office, having a humorous yet well scripted battle of intelligence and wit. This is an appeal to both authority for humor and emotion. The type of people who love well-scripted witty satire will watch this show in the theater and buy it when it comes out for sale. The entire movies makes fun of human frailty yet shows the humanity in characters that seem above it all. There are a few big names in the movie, at least big in the target audience circle. These actors have a reputation to uphold and an audience will watch this movie for no other reason than to listen to them perform their lines and act their part. The movie tackles difficult themes like abortion, unwed mothers, marital problems, awkward adolescence, and social judgment with sarcasm and powerful emotions. The enthymeme according to this movie trailer would be watching Juno will help you not judge other people because watching Juno portrays taboo situations from a different point of view and whatever portrays taboo situations from a different point of view also helps you not judge others.