Some people meditate in their sand garden or sit down and read a good book when they're stressed. Other people buy German-made automobiles. Displaying the VW beetle as a cure for the common cold is the new marketing campaign for selling this incredibly well known product. And what an incredible turnaround! A few years ago before the big comeback, the VW "bug" evoked the economical, retro starter vehicle that would run forever if you didn't mind your feet falling through the rusted-out floor. Now the Volkswagon Beetle is the sporty convertible for the playful "yellows" who, frankly, only read far enough in the parachute book to take the test because their deficit attention turned quickly to their yapping toy poodle or the "People Magazine" where they undoubtedly saw this ad and immediately clipped it out and scrap booked it with her pictures of said poodle For symptoms including angst, bitterness and incessant brooding... buy this "pill" and swallow it in 60 easy payments of only 449$. This is a very persuasive advertisement for its target market of 30-50 year old woman who want to have the cute toy that they wished they had 35 years prior. This packaging emulates the design that made sleek, sexy products for Macintosh: rounded and simple, completely different than the product of yesteryear, but somehow, comfortably still the same. And in the decades of generation RX, what better than to persuade subconsciously that their product will feel good and cure the blues caused by credit debt and general unfitness accrued in a lifetime of impulse buying? With so many options and colors and extras the only question left to ask is will she need a refill of this prescription for the newest model in 2010?
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